EmpireAvenue: CEO? President? No Thanks

I’ve thought about this for a while now. What’s the benefit of making CEO or President of an index?

Visibility? Sure. But if you’re getting visible on EmpireAvenue, you’re probably already visible on the popular social media channels (that really matter, mostly because that’s where more people are at the moment).

Ego? I get that. But I’d rather be a real CEO or President of a virtual company that produces real cash, thank you very much. Introducing myself as “CEO of the Leadership Index” just doesn’t sound as good as saying, “my book on leadership is read by industry CEOs and I get to work with the ones I like.”

Challenge? Certainly. This is after all, a game. It’s like winning the game for some — when they get top spots.
But the cons to making top dog spot are plenty. You will have to work more, not less. You still have no power (true power, I mean) — maybe virtual buying power and maybe some influence but again, if you’re already influential elsewhere on social media, what do you care about Influence on a platform that weighs heavily on influence on other channels? Just focus on those channels!

You will always be watching your back, because there are people who want your spot because of whatever reasons I listed above or other reasons of their own.

Me, I’m in this for the long haul and I’m looking to use EmpireAvenue as a value-added TOOL, not as a new ball and chain or distraction from my work. So I’m seriously unhappy with the way my share price had escalated early on, because I did the thing most everyone does early on — I spent artificially more than than I’d otherwise spend on a particular social media channel as I figure my way around and populate my imprint on the site.

Now, moving forward, I’m looking at sustainable growth and — I’m going to test a few approaches.

For one, I’d like to eventually be able to buy 500 shares in a dividend bearing stock. That’s going to take plenty of eaves if I’m not willing to spend the money (and for now, I’m not — I’ve already spent $110 real money on the Castle and Sports Car).

For now, I also am going to cap my shares to 20,000 (maybe*) instead of allowing automatic upgrade of available shares. There will be shareholders who are in this for the short term and they’ll divest in anything that doesn’t look like an erection. They’d be barking up the wrong tree with (e)JANECHIN, then.

Finally, I’m going to pay careful attention to the rate of my stock price increase. I was very glad to see this article because it echoes what I’ve observed in the month I’ve been playing #EAv.

*I’ve been doing more reading since I posted and I read about if people can’t buy more shares then your price drops so… it did give me pause! Also I thought about how some players who can take up 500 shares and do – if those people bailed and they hold a significant % in your stock, your price suffers! In a way increasing shares automatically is a means to hedge that type of a risk. I’ve enabled my share increase again in light of this logic and I’ll keep watching what happens.